The current stock price of the Coffee Holding Company is $12.50 per share. During the peak high of the year, the stock had almost reached a price of thirty dollars whereas the yearly low was down to just a few bucks. The company is not a franchise, which is why it's shares would not be as expensive as more mainstream companies. The stock seems to be rising greatly, but that means that it may start falling soon, so there is no good long term reason to start investing in this stock.
The main problem that coffee companies face is a great amount of competition amongst themselves, and each company tries to find one way to diminish the reputation of the other. Coffee can be considered an infinite resource because in can always be grown, however, in third world countries, it could be considered limited because it is difficult for them to buy and circulate the resource. Of the coffee companies, many of the major franchises participate in fair trade such as Dunkin' Donuts, Green Mountain and Starbucks. For now, we will not risk any more investments and keep safe with the stocks we have.
-Daniel Lutsker
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