Monday, March 12, 2012

Starbucks Corporation (Coffee)

The current stock price for Starbucks is $51.61. It's 52 week low is $33.72 and the 52 week high is $52.47. Starbucks isn't a franchise, so no one can own a store on their own. We would not purchase this stock as the price is too high. The biggest challenge that Starbucks faces would  be other coffee companies, such as Dunkin' Donuts. Since Coffee is easy to grow and distribute, I believe that it would be a finite resource. Starbucks participates in fair trade, along with Dunkin' Donuts and Green Mountain, among others, although this would not influence my choice to not buy the stock.

-Alexa M.

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